Storytelling with Data: a book review and my takeaways

As a child, I loved telling stories. I’d take my favorite book and TV characters and create a world where they would oh-so-conveniently meet. Say, a magical anime girl wanders Narnia until she encounters the now-villainous Power Rangers.

As an adult in the corporate world, I still want to tell stories. But now I find that people are more critical of which stories I tell them.

It must be in the form of numbers, they said.

It’s a data-driven world, they said.

In Cole Nussbaumer Knaflic’s book Storytelling with Data, she argues we can do just that: tell stories with numbers.

language + math = data storytelling

She takes traditional storytelling concepts then re-interprets them for “adult-appropriate” tables and charts. She teaches us to edit our charts, the same way authors do their stories, by borrowing principles of visual design.

My key takeaways from the book can be found below (click for larger size), but they can be summarized as follows:

  1. Context is king. The form your data will take depends on your audience and what you want them to do with the data.
  2. Choose the right graph to best express the key message (I’ve made a flowchart in my notes to help with that).
  3. Following on #1, design around this message.
  4. Present your data as you would a story, with a beginning, middle, and end.
storytellingwithdata1
“Storytelling with Data” notes, by dannaisadork

P.S. Sorry about the terrible handwriting. My normal penmanship’s already pretty bad, but writing on a tablet made it worse!

 

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